What we build · Package three of three

Digital Operations

The website that stops being somewhere you send people and becomes the system they work in. A portal your buyers sign into, a dashboard your branches run on, and your stock system feeding both.

Arabic and English in every buildTen to twenty pages, designed around how you already workFive to eight weeks from kickoff to live

  • The system, screen by screen
Wadi Equipment is an invented company — the same one drawn on our Lead Engine page, two years further on. It is not a client and not a real business, and every order number, stock figure and reseller name above is invented. The portal, dashboard and integration are the systems a Digital Operations build ships with.
Starting at EGP 55,000
  • 10–20 pagesFully custom systems design
  • 5–8 weeksKickoff to live
  • 3 roundsOf design revisions

The final figure comes after a 30-minute discovery call. It depends on scope — never on who’s asking.

The problem it solves

The same company, outgrowing its own website.

Wadi’s Lead Engine site did exactly what it was built to do — the enquiries arrived, and the reseller list grew to forty accounts. Then those forty started phoning six branches to ask where their order was, and the stock figure the site quoted came out of a file somebody updated on Thursdays.

Before — a good website, run by hand

Nothing on this page is wrong. It is a working Lead Engine site and it is still selling. But every number on it, and every answer behind it, is typed by a person — and there are now forty accounts asking.

  • Resellers phone a branch to ask where an order is. Six branches, six different answers, none of them written down.
  • Stock lives in a file emailed between branches, so the site can only offer to check availability and call back.
  • The warehouse system already knows what is on the shelf. Nothing on the website can read it.
After — Digital Operations

The same business with its own systems attached. Buyers sign in and answer their own questions, the team watches all six branches on one screen, and the stock figure both of them read comes straight out of the warehouse.

  • A portal each reseller signs into: their orders, their contract prices, their documents, their repeat orders.
  • One dashboard across all six branches — stock, orders, and what fell below its reorder point today.
  • Stock and pricing synced from the warehouse and accounting systems, so the number on the site is the number on the shelf.
Who it's for

Companies where the website should be doing the admin, not just the selling.

The common thread isn't size. It's that the routine work — where's my order, what's in stock, what do I owe — gets answered by a person, one message at a time, and there are now too many people asking.

Distributors with a dealer network

You sell through other companies — resellers, dealers, appointed distributors — and every one of them needs the same answers about their own account.

The moment it mattersA reseller phones a branch to ask where their order got to.

Stock sitting in more than one place

Branches, depots, warehouses. The real number exists — it just exists in several places at once, and none of them is the website.

The moment it mattersTwo branches quote the same part with different availability.

Numbers that already live in another system

An ERP, a warehouse system, an accounting package. The business already runs on data the website has no way to read.

The moment it mattersSomeone re-types yesterday's stock figures into the website.

Routine work with a person's name on it

The same questions, answered by hand, every day, by someone whose job was supposed to be selling rather than looking things up.

The moment it mattersSomebody has to be reachable for the business to function.

Find your business

If the enquiries themselves are the bottleneck, rather than the admin behind them, Lead Engine is the honest starting point — and we'll say so on the call.

What's included

Everything below is in the price.

The three systems this package is named for, plus everything Lead Engine ships and the bilingual foundation under all of it. Not modules, not tiers within the tier — this is the whole package as quoted.

Portals & logins

  • A customer or distributor portal, with logins and role-based access
  • Each account sees its own orders, its own contract prices and its own documents
  • Staff roles too — branch, sales, accounts — each with the view their job needs

Dashboards & reporting

  • Dashboards built around the numbers you actually watch, not a template
  • Stock, orders and exceptions across every branch on one screen
  • Exports and scheduled reports, in Arabic and English

Advanced integrations

  • Connected to the warehouse, stock or accounting system you already run
  • Custom API work where a system has no ready-made connector
  • A sync log, so you can see what moved and when it last ran

Everything in Lead Engine

  • Quote requests, the PDF catalogue, and the branch or distributor finder
  • CRM and WhatsApp routing, so every lead still lands with an owner
  • Carried into the new build, not bolted back on afterwards

Arabic, English & RTL

  • Both languages with full right-to-left layout — including every logged-in screen
  • A language switcher that keeps the visitor where they were
  • Advanced bilingual SEO across the public pages

Pages, design & aftercare

  • 10–20 pages of fully custom systems design
  • 3 rounds of design revisions
  • The first 6 months of maintenance, extended training and written documentation

Jump to a feature

What moves the price

  • How many user types and permission levels the system needs
  • Which systems we integrate with, and how cleanly they expose their data
  • How much content and data migration we take on
  • Whether you're selling online, and how large the catalogue is

What's not included

  • Domain, hosting and third-party service subscriptions — set up by us, paid directly by you
  • Native mobile apps for iOS and Android
  • Enterprise resource planning systems and large-scale backend infrastructure
  • Ongoing data entry and content population after handover
  • Advertising and campaign management
Where this sits

Three packages, in order.

Each one contains the one before it. Digital Operations is the last step — where the website stops answering for you and starts doing the work. The two before it are complete packages, not smaller versions of this one.

01

Trade Presence

For companies that need to look established — quickly.

Where every package starts —

What it delivers Credibility, fast A bilingual site that makes a buyer who's never heard of you take you seriously.
1–5 pages2–3 weeks1 round of revisions
  • Arabic and English, with full right-to-left layout and a language switcher
  • Up to 5 pages, designed from our premium component system
  • Enquiry form that reaches your inbox, plus WhatsApp click-to-chat
  • On-page SEO in both languages, and the first 6 months of maintenance
02

Lead Engine

For companies whose website should be producing business, not just sitting there.

Everything in Trade Presence, plus —

What it delivers Qualified enquiries Quote requests, catalogue downloads and WhatsApp chats landing with your team.
5–10 pages3–5 weeks2 rounds of revisions
  • Quote-request system — proper qualifying forms, not a bare contact box
  • Downloadable PDF catalogue, so buyers can share your range internally
  • Branch, depot or distributor finder on a real map
  • CRM and WhatsApp routing, so every lead lands with an owner
You're viewing this 03

Digital Operations

For established companies with real operational complexity.

Everything in Lead Engine, plus —

What it delivers Work off your desk Portals, dashboards and integrations that carry the routine work for you.
10–20 pages5–8 weeks3 rounds of revisions
  • Customer or distributor portal with logins and role-based access
  • Dashboards and reporting built around the numbers you actually watch
  • Advanced integrations with the systems you already run
  • Fully custom systems design, right-to-left across every screen
You're reading this one

Line by line

 Trade PresenceLead EngineDigital Operations
Best forLooking established, fastGenerating enquiriesRunning operations
Starting atEGP 15,000EGP 30,000EGP 55,000
Pages1–55–1010–20
Delivery2–3 weeks3–5 weeks5–8 weeks
Design revisions1 round2 rounds3 rounds
Arabic + EnglishIncludedIncludedIncluded
Lead captureEnquiry form + WhatsAppQuote requests, catalogue, finder, WhatsApp routingEverything, plus portals and dashboards
Maintenance includedFirst 6 monthsFirst 6 monthsFirst 6 months

Every figure above is a starting point. The final one comes after a 30-minute discovery call — it depends on scope, never on who's asking.

More than you need right now?

Most companies arrive here through Lead Engine — quote requests and a catalogue first, portals and dashboards when the admin starts to hurt. There is no penalty for starting one step down.

See Lead Engine

Tell us what you’re building.

Send a short brief and we'll come back within two working days — a short call to understand the work, then a clear scope, a fixed figure and a delivery date. No obligation, and no pressure to sign anything.