AMPRA
A battery brand that sells through dealers, not a checkout.
Nobody buys a car battery from a website. They look up what fits, check it will survive an Egyptian summer, and go to a dealer. AMPRA is a concept we built around that route — in Arabic and English — with a dealer locator, downloadable documents, and a WhatsApp conversation waiting at the end of every page.
AMPRA is an invented brand. The company, its history and its dealer network are fictional, and the site says so on every page. We built it to show how we would approach a manufacturer that sells through dealers.
- Brand
- AMPRA (invented)
- Sector
- Automotive batteries, B2B
- Languages
- Arabic & English
- Our scope
- Lead Engine
- Platform
- WordPress, custom theme
- Status
- Concept, not commissioned
The sale happens at a dealer, not on the page.
A battery brand in Egypt reaches its customers through a network of workshops, parts shops and fleet suppliers. The person on the website is a driver whose car will not start, a mechanic checking a part number, or a shop owner thinking about stocking a new range — and none of them is going to put a battery in a cart.
What they need is narrower and more urgent: which battery fits, whether it will survive 60°C under the bonnet, where the nearest dealer is, and someone to ask. A site that answers those four questions and then gets out of the way is worth more to this business than any checkout.
And it has to work in both languages. A large part of this trade reads Arabic first, so Arabic could not be a translated page bolted onto an English one — it had to be the same site, right to left, from the navigation to the spec tables.
Every route ends at a person.
We built a custom WordPress theme where nothing is for sale and everything leads somewhere. Six battery ranges, each ending either at a full product page or at a WhatsApp message that already names the range. Product pages with a five-angle gallery and a full specification table. A dealer locator on Google Maps. A resource library with a real brochure and catalog in each language.
The forms work the same way. The public copy of the site is static, so rather than posting to a server nobody reads, a submitted form turns into a pre-filled WhatsApp message, labelled in the visitor's own language, and the visitor presses send.
The whole site runs in Arabic and English from one theme — every page at its own address in each language, and a language switch that keeps you on the page you were reading.
Find the range. Check the spec. Find a dealer.
Three stops, in the order a buyer actually makes them. Screenshots below are the finished concept.
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Find the right range
Six ranges, sorted by the vehicle rather than the chemistry. Two open full product pages; the other four open WhatsApp with the range already named, so nobody lands on an empty page.
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Check the specification
A five-angle gallery — hover to preview, arrow keys, swipe on a phone — beside the numbers a mechanic checks first: voltage, capacity, cold cranking amps, the standard it is built to, and its exact dimensions.
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Find a dealer
Filter by governorate, area or type of dealer, or let the page sort every dealer by distance from you. The chosen dealer opens on Google Maps, with a phone number and directions one tap away.
Two audiences, one site.
The same pages serve the driver looking for one battery and the business thinking about stocking hundreds — and each finds what they came for without wading through what the other needs.
The right battery, and where to get it.
Ranges by vehicle, specifications a mechanic can check against the old battery, and the nearest dealer on a map. Anything the page cannot answer goes to WhatsApp with the question already written.
Documents to hand over, and a way in.
A brochure and a full catalog to download in either language, datasheets to register interest in, and a Become a Distributor form that arrives on WhatsApp with the company, city and phone number already filled in.
This is a Lead Engine build — a site whose job is to turn a visit into a conversation with the right person.
Everything a dealer-led brand needs, and no checkout.
- Arabic & English with full RTLEvery page in both languages at its own address, with a language switch that keeps you on the page you were reading.
- Dealer locator on Google MapsFilter by governorate, area or dealer type; the chosen dealer opens on the map with directions.
- Nearest dealer firstOne tap sorts every dealer by distance from the visitor, in kilometres.
- Downloadable brochure and catalogReal PDFs in each language, with covers, page counts and file sizes read from the files themselves.
- WhatsApp on every routeEach range, product page and contact point opens WhatsApp with a message that already says what the visitor wants.
- Forms that reach a personInquiry and distributor forms validate in the browser, then hand the answers to WhatsApp — no server needed.
- Product pages with a five-angle galleryHover to preview, arrow keys to step through, and swipe on a phone.
- Full specification tablesVoltage, capacity, cold cranking amps, standard, terminals, dimensions and temperature range.
- One range menu, three layoutsA sidebar on desktop, tabs on a tablet, and a native menu on a phone that navigates as you choose.
- A static copy that runs anywhereThe WordPress site exports to plain files that can be published on any host, in both languages.
The same site, right to left.
Most of this audience will meet the site on a phone, and many of them in Arabic. So the Arabic pages are not a translation laid over English ones: the layout mirrors, the arrows point the way the page reads, and part numbers and temperatures stay in their own direction inside Arabic sentences.
On a phone the range menu becomes a native select that moves you as soon as you choose, the gallery swipes in the direction Arabic readers expect, and the dealer locator puts the map first and the list under it.
A concept, to show how we would handle a manufacturer.
Most of the companies we talk to do not sell online, and never will. They sell through dealers, distributors and a sales team, and what they need from a website is not a store but a route: help the buyer choose, prove the product, and hand them to a person. We built AMPRA to show that approach end to end, on a brand we could invent from scratch — its identity, its ranges, its dealer network and its documents — so every decision on the site could be made for the buyer rather than around an existing site.
Because the brand is invented, there are no results to report and no client to quote, and we do not claim any. The site carries its own disclosure on every page, and the dealer network is labelled as sample data.
Selling through dealers, not a checkout?
This was built as Lead Engine — a site that turns visits into conversations. Tell us how your products reach your customers, and we'll show you what the site should do about it.